We recently were pondering the impact of some of the larger and more well known blogs (yes, even larger and better known than NOIS...but certainly not as spot on in their opines, nor a fraction as righteous) and wondered just what effect getting links on a blog like Deadspin would have on a blog.
Someone else pondered the same thing, and came up with a post about it.
The folks at StopMikeLupica tallied the links provided in the Deadspin mainstays, "blogdome" and "leftovers" and came to the conclusion that certain blogs seemed to get preferential treatment.
They further went on to point out other blogs that really, in their estimation, should be getting more love from Deadspin.
All this is well and good. It's very important to call out the evil corporate suit behind Deadspin, Will Leitch. We commend StopMikeLupica for doing all they can to hold Mr. Leitch accountable. Holding the blog power that Mr. Leitch holds certainly puts him in the position to make and break sports blogs. It is imperative that foul play in his personal choices for links be pointed out. As bloggers, if we can't depend on Leitch to drive traffic to our sites, well, then who can we depend on?
The link tally that StopMikeLupica researched showed that a handful of blogs got the majority of links doled out by the evil blogmaster at Deadspin. It suggested that these blogs were getting special recognition, and even provided links to posts that certainly were not worthy of linkage.
While we applaud StopMikeLupica in their effort to stand up to the high-handed Leitch and the corporate empire he represents; we believe that SML was too kind in their summation of the situation.
By churning out a blog that is a daily stop for many in the blogosphere, Mr. Leitch has effectively cornered a niche of the sports media. And, by providing links to other sites, the high traffic at his site can be directed where he sees fit. Don't be fooled by the notion that Leitch picks his links based on what HE deems to be newsworthy, funny, entertaining, weird, worth reading or the occasional link to a "friend's" site (we laugh at the last notion...in the cut throat world of sports bloggery, there are no friends).
Mr. Leitch parlayed his blogging into a job with Gawker, apparently. But now, he has taken it a step further and is playing God. Other blogs are pawns in his game of bloggery. He is Caeser, giving a thumbs up or thumbs down on a whim.
The notion that Mr. Leitch should provide links to whomever he chooses for whatever reasons he feels proper seems antiquated. If Mr. Leitch chooses to play God, he must do so according to fair guidelines. And those rules should, logically, be determined by the blogs not getting their share of links.
And the first rule of fairness in America in today's age is Affirmative Action.
Mr. Leitch should feel obligated to provide daily linkage to sites like NOIS, the HBCU sports blog, Leave the Man Alone and others.
Mr. Leitch is a cog in the wheel of the remnants of white corporate America that built their infrastructure and wealth on the backs of Negroes. And Mr. Leitch has done the same. NOIS conducted an interview with Mr. Leitch and posted it here. Providing him with an entirely new audience. And don't think for a minute that the tremendous bump in Deadspin's visibility might have been directly related to that interview.
We took an unknown commodity, and gave it a chance.
Now is the time for Mr. Leitch to recompense the blogs that have suffered the after effects of bigotry, slavery, and racism.
Now is the time for Mr. Leitch to extend his hand to us. To extend his soft, uncalloused snow white hand to those of us that are due never ending links.
Until the time arrives that Mr. Leitch has a daily post dedicated as a redux to the most recent post at NOIS, we can only wonder:
Why does Mr. Leitch hate Negroes?
The answer can be found here. Question Number Five.