For those of you that don't go over to Page 2 on ESPN.com much anymore (and let's face it, other than the frat boys going to read Simmons and those that want to be informed going read Scoop, not many visit), we wanted to point something out.
Scoop's latest column, "The Meaning of LeBron", is must read material.
The column highlights the many levels of significance of LeBron's imposition of his will on the game. From the importance to the city of Cleveland to resurgence of the NBA itself.
"It means there's hope. Like an India.Arie song. There's hope for the game. Hope there will be a future as long as he plays, that all is not lost. There's hope that NASCAR, the PGA, Ultimate Fighting, the X Games and all the other sports that seem to have passed the NBA in popularity might have to start paying attention. Because the days of old, the game Jordan built, may be coming back."
Scoop poetically paints the canvas with the complete picture of the importance of what transpired in the Cleveland-Detroit series. Eloquently, he addressed the sports, pop culture, civic and personal significance of what blossomed before our very eyes.
But what else does it mean?
It means that, in spite of the NBA pushing Steve Nash, Dirk and their "suspect" MVP trophies down our throats, the fans want LeBron as the face of the NBA.
It means that the most important, most followed, most necessary players aren't necessarily the one's the league would prefer us to swallow.
It means that those big companies that dole out lucrative endorsement deals and tie their own identity to the identity of the players fans most relate to, care about and want to emulate have researched the market. And Steve and Dirk aren't who the fans want to witness.
It means that Scoop is correct. That if the NBA "hopes" to stay relevant in the face of all the entities he mentioned; then a face like LeBron's is the only hope the league has.
It means a face like LeBron's is the only face capable of replacing a face like Michael's.
It means that LeBron's is the face of "our" league.
It means the NBA might be in trouble.